Internet advertising-an affordable and effective way to make a statement about the company
Modern technology presents a wide range of impact advertiser audience on the Internet. Among the most effective tools you can select Internet advertising. The popularity of Internet advertising, achieved through the effective use of Internet technology as a source of information dissemination. Internet advertising is divided into two main areas-banner advertising system and no banner advertising.
Technology is not a web banner advertising is in the form of mailing lists, which are an extremely effective tool for the promotion of goods or services. Also not banner ads to be aired in the form of various contextual inserts that are placed on Web pages, forums and chats. Advertising, in the form of mailing does not constitute "spam", since "spam" is an empty e-mail message containing exclusively advertising object.
The main difference between high-quality advertising campaign through mailings from "spam" is its informative. The content of the message must be the addressee of the interest in the information received, the person needs to see, first of all, the benefits for yourself. Mail should contain information about promotions, discounts and sales. Electronic messages for advertising mailings can be run in two formats: text and HTML document. Use Hypertext Markup Language (HTML), the most productive for the advertiser.
Mailing list to be effective, there must be some simple, but at the same time, important rules:
• frequency distribution should not be more than 2-4 times per month;
• need for graphic and text balance;
• communication must not be intrusive;
• the form and content of links to the advertiser's site must be carefully thought out;
• mandatory mailing must have available a mechanism for opting out.
Banner advertising system is the most common and well known Internet advertising mechanism with which to sign almost any Internet user. Banner advertising is very popular and productive, you can start working with this in two ways: by placing a banner on the thematic service or to broadcast in the banner network.
Optimum effect of advertising campaigns using banners is achieved by combining both methods. Banner network is, in essence, a system of mutual exchange, whereby there are able to broadcast advertising on a variety of thematic sites. For broadcast banners site owners hosts its own advertising banners on the website of the advertiser.
Text sponsored links (PPC) are installed in thematic blocks sites. Contextual advertising should meet the requirement-text content links and block, in which it is placed, must match exactly on the subject. Contextual advertising efficiency is achieved through the search engines, because the context is set by the user of the Internet independently in the search bar and the search engine produces relevant query results.