Seven tips for marketing for startups
The first days in the life of a startup in general means a very small budget. Allocation of marketing is rare, if an existing opportunity.
If you take the case without the professionals, here are seven simple tips that should help you work in the right direction.
1. Apply enough effort in the field of marketing, please.
Very many diverse opinions, so I'll try to be straightforward. Marketing is not mandatory. It is not only important, but also a part of your valuable suggestions. And even if someone says "worry about marketing once you have raised your product" don't listen to him. It means "do not spend a lot of money upfront. Actually, it is very important to think (actually hard!) about how you talk about your business in the future. Who are you? What do you do, for whom? And, why should anyone bother to learn more about your sentence? These are questions you should ask in the first place, when you have an idea for a business, rather than two hours before the presentation.
Also: you need a logo? business card? My opinion on this issue, especially for startups, it's Yes, but understand in detail (see below) or pay someone to exorbitant amounts of money to have it done for you. It is best to consult a trustworthy professional oriented people and quickly make something together. All this means is that you will need to know a lot about yourself.
2. Follow homework
Ask yourself: why? Why do you do what you do? Why do you care about this particular idea? Why do anything else? Why? Journalists say "ask why, five times before publishing" and it only to someone something to read. Free of charge. So if you're hoping that people will do more of, say, create an account with you, pay you money for a product or service that you think is very important, you should ask these questions constantly, and know some (not all, you'll learn a little later, from your mistakes, but never all) of responses.
Develop a visual vocabulary for your brand. Know what you want. Who are your friends? Enemies? If your brand was a man, that he wore in the light of these developments? At the wedding? For an evening with your friends? Collect pictures that resonate with you and your brand. Think of words that are associated with it. The Foundation of your brand "Guide" and you may decide to go ahead with 99% of the logo on the website now, but at least you'll have the book style:
1. better brief to give designers more than their aspirations of their clients; and
2. some ideas for concept development of your brand, if you have a firm action, it will be fairly easy to develop later.
3. Listen to
Pay attention to what people are saying around you. Can they be your customers? What are their main concerns? How can you help? When in front of an audience (whether on the Internet with one person in front of you on a social networking site or crowd) try not to talk about yourself or your anxiety that you can raise the tone. Instead, try to deal with them as much as you can; listen to their stories and stories, ask good questions, which show that you actually listen to them. Make your suggestions. Over time, this will provide topics for further conversations.
4. Not worried about competition
No, it's not necessarily a bad thing to pay attention to what others are doing around you. You can get an idea by watching other companies and be confident. But if you perceive monitoring your direct competitors, whether it's a marketing strategy "that they would after?" "That their" thing "? "Pricing" as they load? "or action" whether they work in a large Office? should we? "most likely you go your way mediocre by imitation. You startup. Take some risks, form your own opinion and opinion, and "draw a line in the sand," says Jason Fried. Don't worry, that will tell people.
5. Don't worry about the details
Again, if you can't afford a professionally designed logo, don't worry about it. If your socially oriented strategy is not perfect, what's the difference? It is better to actually try out ideas than to improve their "marketing plan". Take a rigid highly intellectual thought, and then press the trigger and see what happens. Later, you will be able to refine the details or correct actions. In startup, it often happens, you eventually will act because you never thought when we started.
6. The goal for your customers, rather than investors or members of the Board of Directors (or you and your spouse)
Do nothing, especially in the field of marketing, never seek to impress your investors, Board members, family members or yourself. Many times in my career, I caught myself thinking, "it would be great to make (because I'll look good if you do it)". I spent time and money on these projects, vanity and firmly grasped: do not repeat it.
Now, I'm not saying that creating a memorable PR stunts or throw a big party for the brand is always bad. It just needs to be done for your customers, serves the business purpose and stresses your position. And you should always keep in mind the needs of our customers.
7. Ask tell
Good story Trump is simply the best possible. What is your motivation? What makes your product is awesome (in the eyes of your future permanent clients)? There, among those issues can be buried really good story. Good photographers, video cameramen and other marketing consultants know how it actually, it strongly distinguishes them from the rest. If you know how to find a good story in your ideas, then it will be very hard to fail.