Title of the article should be original
The article title is the basis. Primarily new users look and evaluate exactly the article title.
If the interested person, it clicks on it. If the same standard header and boilerplate, the popularity in search engines you can forget.
The more interesting and intriguing to be header-so much the better for the site, since attendance will be high even if your site is not on the first place of the SERPs.
Remember that you must first (before publishing material) to analyse what the headline you want to add. The thing is that after publication and indexing articles in search engines better not to change the title of the article, because it can affect the search results.
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